A tight selection of brand identities, retail systems and digital experiences — edited for recruiters, creative directors and studios looking for a designer with vision and execution.
Moufida Dada is a Paris-based Art Director and Brand Designer creating identities, campaigns and brand experiences with a strong sense of atmosphere.
Her work connects strategy, typography, image-making and digital storytelling to build brands that feel distinctive, coherent and ready to exist in the real world.
Available for full-time Art Director / Brand Designer opportunities and selected freelance collaborations.
Premium strengthwear built around discipline, repetition, construction and physical culture.
GROUND ORDER is an independent strengthwear brand currently in development, founded and creatively directed by Moufida Guassemi. Positioned between performance apparel and fashion, the brand is being built across strategy, product architecture, e-commerce, responsive design and campaign storytelling.
A feminine fashion boutique identity built around softness, confidence and retail desirability.
Cherie Cheri Femme is an existing womenswear boutique. The project builds a complete visual identity across logo, packaging, printed touchpoints, digital content and in-store communication.
A premium restaurant and bar lounge identity translated from print to physical space.
For Le Canopy in Saint-Étienne, the identity uses a blue and gold palette to echo the venue’s interior atmosphere and upscale positioning.
A playful coffee-shop identity built around warmth, ritual and a memorable mascot.
Biscuit Café is a student branding project exploring how a friendly mascot, retro-inspired typography and a dark green, cream and pink palette can create a warm and ownable coffee-shop universe.
A contemporary identity system for a cupping therapy and osteopathy practice.
Theracup is a student branding project exploring how a precise logotype and a clean identity system can modernize the visual perception of cupping therapy.
A reading platform that turns books into visual, sonic and emotional environments.
Immersive Book is a student experience-design project exploring how sound design, visual atmosphere and interactive mobile navigation can extend the reading experience.
