A tight selection of brand identities, retail systems and digital experiences — edited for recruiters, creative directors and studios looking for a designer with vision and execution.
Moufida Dada is a Paris-based Art Director and Brand Designer creating identities, campaigns and brand experiences with a strong sense of atmosphere.
Her work connects strategy, typography, image-making and digital storytelling to build brands that feel distinctive, coherent and ready to exist in the real world.
Available for full-time Art Director / Brand Designer opportunities and selected freelance collaborations.
A feminine fashion boutique identity built around softness, confidence and retail desirability.
Cherie Cheri Femme is an existing womenswear boutique. The project builds a complete visual identity across logo, packaging, printed touchpoints, digital content and in-store communication.
A premium restaurant and bar lounge identity translated from print to physical space.
For Le Canopy in Saint-Étienne, the identity uses a blue and gold palette to echo the venue’s interior atmosphere and upscale positioning. The system extends across logo, menus, stationery, uniforms, tableware, event communication and real on-site applications.
A playful coffee-shop identity built around warmth, ritual and a memorable mascot.
Biscuit Café is a coffee-shop concept where a friendly biscuit mascot, retro-inspired typography and a dark green / cream / pink palette create a brand universe that feels warm, playful and highly ownable.
A contemporary identity system for a cupping therapy and osteopathy practice.
Theracup modernizes the visual perception of cupping therapy through a precise logotype, a recognizable brandmark and a clean identity system across stationery, photography direction and social content.
A reading platform that turns books into visual, sonic and emotional environments.
Immersive Book explores how sound design, visual atmosphere and interactive mobile navigation can extend the reading experience. The project is presented as a concept-driven art direction and UX prototype rather than a static app exercise.
