A tight selection of brand identities, retail systems and digital experiences — edited for recruiters, creative directors and studios looking for a designer with vision and execution.
Moufida Dada is a Paris-based Art Director and Brand Designer creating identities, campaigns and brand experiences with a strong sense of atmosphere.
Her work connects strategy, typography, image-making and digital storytelling to build brands that feel distinctive, coherent and ready to exist in the real world.
Available for full-time Art Director / Brand Designer opportunities and selected freelance collaborations.
Premium strengthwear built around discipline, repetition, construction and physical culture.
GROUND ORDER is a conceptual strengthwear brand positioned between performance apparel and fashion. The project develops one restrained visual language across brand strategy, product architecture, e-commerce, responsive design and campaign storytelling.
A feminine fashion boutique identity built around softness, confidence and retail desirability.
Cherie Cheri Femme is an existing womenswear boutique. The project builds a complete visual identity across logo, packaging, printed touchpoints, digital content and in-store communication.
A premium restaurant and bar lounge identity translated from print to physical space.
For Le Canopy in Saint-Étienne, the identity uses a blue and gold palette to echo the venue’s interior atmosphere and upscale positioning.
A playful coffee-shop identity built around warmth, ritual and a memorable mascot.
Biscuit Café is a coffee-shop concept where a friendly biscuit mascot, retro-inspired typography and a dark green / cream / pink palette create a warm and ownable brand universe.
A contemporary identity system for a cupping therapy and osteopathy practice.
Theracup modernizes the visual perception of cupping therapy through a precise logotype and a clean identity system.
A reading platform that turns books into visual, sonic and emotional environments.
Immersive Book explores how sound design, visual atmosphere and interactive mobile navigation can extend the reading experience.
